The Definitive Guide to Johnnie Walker Blue Label Ultra
The Definitive Guide to Johnnie Walker Blue Label Ultra
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Inside our quest for the lightest bottle achievable, we took our vision to your crew of professional glassmakers. Checking out styles and glassblowing approaches to minimise glass utilization devoid of compromising longevity.
This new, lightweight bottle is often a factor of exquisite natural beauty; but additional importantly, it demonstrates what is feasible In regards to lightweighting glass. We're going to carry on making use of these learnings across our selection, getting more progressive strides as we look to the future of Scotch.”
In keeping with our analysis, It's also believed to generally be the earth’s lightest 70cl Scotch Whisky glass bottle ever launched to market.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has long been designed by adopting a exam-and-study model, designing and Checking out with out limitation and imagining what the future of light-weight luxury packaging could carry.
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From peaty whisky to fruity whisky, lean on our professional insights to find the complete wide range and character of different whisky flavours.
Coupled with external glass makers, the brand rethought all components of how the bottle is intended, manufactured and transported: from hand-blowing the glass, to using a teardrop form which, for the first time at any time, meant reforming the long-lasting Johnnie Walker square bottle.
Johnnie Walker Blue Label Ultra may be the brand name’s lightest 70cl Scotch whisky glass bottle so far and also to the most beneficial of your manufacturer’s knowledge and study, the entire world’s lightest 70cl Scotch whisky glass bottle2 . The design requires bold strides and dares to experiment with a recognised paradigm of luxurious.
Established via a exam-and-learn product with external glass makers, this light-fat bottle contains a handblown teardrop form that reimagines Johnnie Walker's legendary sq. design and style, exemplifies the way forward for click here lightweight, and assists explore new options for lighter, reduced carbon packaging alternatives.
“We didn’t understand what we were being going to have the ability to attain whenever we set out to press the boundaries of luxurious, and the result is something which many claimed wouldn't be achievable.
Diageo has mentioned the “Formerly claimed ‘lightest bodyweight scotch whisky bottle’ was launched by a UK retailer and weighed all-around 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit rating: Diageo In combination with this, Diageo has announced that a royalty-totally free license towards the patent might be offered to anyone who needs to hitch Johnnie Walker in its mission. Lindley stated: “As opposed to maintain this new information close to our chest, we’re energized to offer a royalty-absolutely free licence to our granted United kingdom patent to the entire world.
Mentioned plan aims to reduce the weight of glass in Johnnie Walker packaging. This will have a immediate effect on the carbon emissions of Johnnie Walker packaging, both of those regarding production and transport.
In whisky packaging, luxury typically means large—Imagine thick bottles with hefty stoppers that double as trophies on a shelf. Johnnie Walker really wants to upend that contemplating and embrace the notion that lithe is deluxe.
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That undertaking fell to Diageo’s international layout director Jeremy Lindley. Toughness and safety have been Lindley’s priorities, but functionality needed to stick to sort. After Understanding the The natural way strongest shape for glass may be the teardrop—the shape it In a natural way assumes when liquid—Lindley and his workforce made a teardrop with square sides, inside a nod on the common Johnnie Walker silhouette.
Because the time of its founder, John Walker, those that Mix its whiskies have pursued flavour and high quality higher than all else.